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Sports Agency Cover Letters

Sample cover letter for Internship position at NBA


Associates Program


I am writing to express my interest in the NBA Associate Program, which I learned about from xxxx xxxx, Senior Manager of Compensation for the NBA. I am currently a sport management major within the Isenberg School of Management at the University of Massachusetts Amherst. As my enclosed resume shows, I have a number of diverse internship experiences that have given me unique perspectives on the world of basketball, which would undoubtedly prove beneficial in a position with the NBA.

Though I have been fortunate enough to intern at a premier sports agency with Octagon’s basketball division and worked in the Philadelphia 76ers’ front office, I am most proud of my accomplishments at UMass. Nothing exemplifies my time at UMass better than my role within the Association of Diversity in Sport (ADS). I began with the sport management club when it consisted of fewer than 20 students. Throughout my freshman year I proved to be a dedicated member and, as a sophomore, I was elected president of ADS. I coordinated ADS’ budgeting, sponsorship efforts, marketing plans, and created several new events and initiatives. Within two years of becoming president, ADS’ membership quadrupled to 80 and we were presented with the Outstanding Registered Student Organization of the Year award out of 300+ organizations on campus. Additionally, I received the Outstanding Student Leader of the Year award.

I have been extremely focused on the NBA Associate Program from the day xxxx xxxx called me, initially to notify me that I was a finalist for the NBA’s undergraduate internship program, but later informing me of the Associate Program after hearing about my internship with the Sixers. xxxx xxxx and I agreed that this program would be a great fit for me because the rotational structure would take advantage of my diverse internship and practical business experiences. Since learning about the program, I have toured the NBA Headquarters with xxxx xxxx, Vice President of Marketing, and I have talked at length with xxxx xxxx, President of the NBA Developmental League. Each conversation gets me more excited about the prospects of working for the best professional league in sports.

I would love to discuss my qualifications and answer any questions you have. I can be contacted at (xxx) xxx-xxxx or xxxx@xxxx. Thank you and I hope to hear from you soon.

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May 30, 2006

Jennifer Veres
89283 Sportsman Drive
Chicago, IL 60613

Dear Ms. Veres,

Nothing is as exciting as getting ready for game day.

The players warming up, the buzz of the crowd as they enter the park, even the smell of the stadium, all make for an electrically charged atmosphere. I've seen it first hand, and I love it.

I've been around professional sports since I was a child. My father worked as a Major League Baseball scout for more than 35 years. Even more importantly, I had the pleasure of spending this past summer as an intern for the Joliet JackHammers minor league baseball team.

It was an amazing experience. I interned in the Public/Media Relations department and had a chance to try my hand at an incredible variety of projects. I worked with ESPN as they covered the play of Pete Rose Jr. and a Cubs/Sox Legends game. I handled all our player appearances. I even set up and ran our first baseball camp. I usually put in 80 hours a week and couldn't get enough!

The JackHammer experience, in addition to work for the Chicago Bears and my Sports Management major, all have me extremely interested in pursuing a career in Sports Marketing upon graduation.

I would love to talk with you more about my passion, my background, and your organization. I look forward to touching base with you soon.


Lacey Lou

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